Scent Marketing in Retail - Scent Distribution in Stores

Scent marketing in retail is probably the most well-known application of scent marketing. The right scent distribution in your store or stores leads to brand recognition, increased customer loyalty and satisfaction, longer stays, and higher revenue.

Enhances the experience around a store/brand

Create a unique ambiance with scent marketing that enhances your store or brand. Seventy percent of all purchases are decided on the sales floor. Implementing scent marketing ensures that other aspects that stimulate our senses, such as light, sound, and decor, are further enhanced. The result is a deeper and longer connection with your customer.

The use of scents in stores makes customers feel comfortable in your store, leading them to stay longer. The condition is that the scent is cohesive with the style, decor, and furnishings of your store.

With scent in your store, you stimulate the well-being of your customers and increase the perceived value of your products. With scent marketing, you stimulate your customers' senses and nurture brand loyalty and preference. You can choose an ambient scent for your store or specific scents for parts of your store or for certain products or product groups.

Scent marketing in showroom or department store, how?

In scent marketing in a showroom, a scent is traditionally spread throughout the entire showroom. However, customers become accustomed to a scent within about 6 minutes and eventually no longer perceive it. What we recommend and often implement for clients in the retail sector is to approach it this way: we distribute aroma in specific spots, creating scent accents that make the scent stand out again and again. This ensures that the benefits of scent marketing are maximized.

Think of a scent system at the entrance of your store and a scent diffuser in the fitting rooms. Or create a unique experience and vary with scent marketing by department, product group, or brand. For example, in a garden center with the diversity of products or in a department store. Or in a kitchen showroom, a rustic scent for the more classic, country-style kitchens and a fresh scent for the modern kitchens. If you sell your products through a shop-in-shop format, you can also equip it with a scent diffuser and thus draw attention to your brand with scent marketing in a multi-brand store.

Product Promotion

A special promotion of a new product should also include a touch of scent marketing, in our opinion. For a product promotion, we recommend using a unique aroma so that the promotion is experienced as an event. Curious about how to approach this? Click here and contact us and our specialists will assist you further.

Also want to apply scent marketing?

Applying scent marketing in the retail sector or in another sector? Our specialists will assist you with a 100% non-binding custom scent advice.

CLICK HERE FOR A FREE CUSTOM SCENT ADVICE